These days, there’s more to defining a company than just listing what it sells, or what it can do for its customers. Organisations are represented by the reputation that they’ve built for themselves in the marketplace.  

In a similar way that a commercial brand can affect the way a consumer feels about you, so too can your employer brand impact a candidate’s decision on whether to work with your company. That’s why leaders across every sector are now investing more time and money into effective branding exercises.  

Creating the right brand can help you to stand out from your competitors when you’re trying to attract the right talent in your industry – something that’s particularly important in today’s world of skill shortages. Research even suggests that implementing effective branding efforts can be enough to attract three times as many applicants per vacancy while cutting your cost-per-hire in half!  

So, how can you get started on building the perfect brand?