How to Build an Employer Brand That Attracts Great Talent

 

These days, there’s more to defining a company than just listing what it sells, or what it can do for its customers. Organisations are represented by the reputation that they’ve built for themselves in the marketplace.  

In a similar way that a commercial brand can affect the way a consumer feels about you, so too can your employer brand impact a candidate’s decision on whether to work with your company. That’s why leaders across every sector are now investing more time and money into effective branding exercises.  

Creating the right brand can help you to stand out from your competitors when you’re trying to attract the right talent in your industry – something that’s particularly important in today’s world of skill shortages. Research even suggests that implementing effective branding efforts can be enough to attract three times as many applicants per vacancy while cutting your cost-per-hire in half!  

So, how can you get started on building the perfect brand? 

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Is Your Company Culture Repelling Talent?

 

In an era of skill shortages, finding the right talent is becoming increasingly difficult for almost every sector.  If you want to attract and retain the best employees for your business, then the first thing you need to do, is finding out what matters to your potential hires. 

Interestingly, the managers who still think that higher salaries will draw in more candidates are the ones most likely to be disappointed. On the other hand, if you focus promoting company culture and “fit” when advertising your new roles, then you should capture the interest of some of the most skilled specialists in your profession.  

Today’s job applicants are looking for organisations that stand by the goals, and promise a good experience for all team members. If you can use your culture to give staff exceptional job satisfaction, then you can both recruit, and retain the top performers you need to grow.  

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