In today’s candidate driven market “Candidate Experience” is one of the hottest topics in recruiting.
The best way to improve your organisation’s employer brand id to provide great candidate experience whether they are offered a job or not.
Read on for a few tips on how to improve candidate experience:
1. Make the application process as easy as possible
We come across many companies that still use lengthy application forms, that have to be downloaded, filled out and sent back to the HR department via email (and sometimes via post)
In today’s candidate driven market this is a large mistake – people will choose to apply for jobs via a job board where their CV is already saved and have a mobile app. According to recent surveys more and more candidates use their mobile devices to apply for jobs, if you use long application forms you may be missing out on high percentage of potential applicants.
2. Set realistic expectations
The longer the hiring process is with, the more likely the candidate will get more invested in the idea of working for your company.
In the case above, the applicant went all out on a presentation. She asked their family and friends for feedback. She was all-in, only to find out the company wasn’t. If you don’t remind them throughout the process that there are other, equally qualified candidates, they can be really disappointed and feel let down when they don’t get the role.
3. Respond to every application– even if it’s a rejection
Put yourself in a job seeker’s shoes. You spend hours every day applying for jobs and you never hear back from the companies. Frustrating, isn’t it?
Ignoring applicants can also lead to backlash on social media. Unfortunately, it is often the least qualified candidates who express their dissatisfaction on social media. And, negative postings often reduce referrals as well as the number of qualified candidates you could attract
4.Give feedback – even if it’s negative
Great candidate experience includes feedback after an interview, candidates will understand their strengths and can work on their weaknesses. If you provide meaningful, constructive criticism job seekers will appreciate it.
According to a recent LinkedIn survey constructive feedback makes talent 4X more likely to consider your company for a future opportunity.
At Recruit Zone we give all Hiring Managers the tools and support to create great candidate experience and in the same time build a great company reputation.
If you would like a free consultation with of our experts, please feel free to contact us.