Lands End Oakham LE15, UK
Jan 24, 2017Full time
Lands' End is a global fashion business with our European Head office based in the East Midlands. We are very proud of our heritage and have been selling quality clothing and providing the best customer service in the industry for over 50 years. We are looking for a digital guru to develop and drive our digital marketing strategy and lead our acquisition teams based in the UK and Germany. Reporting directly to our European Marketing Director you will work collaboratively with our Retention, eCommerce, Creative and Product teams to successfully grow our customer base You will take the lead and be responsible for all our acquisition activities - digital, direct, catalogue and advertising plans. In short, we are looking for a multi-talented, dynamic marketing expert with the drive and ambition to strengthen and develop our in-house acquisition function. You will need the following skills: * Experience - you will have proven digital marketing experience, taking ownership of all digital and direct customer acquisition plans that will meet or exceed our targets for customer growth. * Knowledge - you will have an in-depth technical and commercial knowledge of core digital programs around paid search, organic search, display advertising and affiliate marketing. * Innovation - you will be inventive, curious and eager to follow digital marketing trends, technical developments and be able to translate them into commercial opportunities. * Leadership - you will be a strong motivator and will lead, develop and mentor a committed team split between the UK and Germany. * Communication - enthusiastic, organised with strong interpersonal skills - the ability to tell the Lands' End story, share your vision and most importantly to attract and retain new customers. Building strong relationships with your team, your peers and key agency partners. This is a perfect opportunity for someone looking for a challenge and who wants to use their skills and knowledge to make a real difference. We are a company based around its people - we are what makes a difference! Find out more by clicking to apply - you will be taken to our Applicant Tracking System where you can upload your CV. No agencies, please. You must be immediately eligible to work in the UK.