How to Build an Employer Brand That Attracts Great Talent

 

These days, there’s more to defining a company than just listing what it sells, or what it can do for its customers. Organisations are represented by the reputation that they’ve built for themselves in the marketplace.  

In a similar way that a commercial brand can affect the way a consumer feels about you, so too can your employer brand impact a candidate’s decision on whether to work with your company. That’s why leaders across every sector are now investing more time and money into effective branding exercises.  

Creating the right brand can help you to stand out from your competitors when you’re trying to attract the right talent in your industry – something that’s particularly important in today’s world of skill shortages. Research even suggests that implementing effective branding efforts can be enough to attract three times as many applicants per vacancy while cutting your cost-per-hire in half!  

So, how can you get started on building the perfect brand? 

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5 Ways to Handle Overwhelm at Work

 

With one year coming to an end, and a new one about to begin now is the perfect time for many of us to evaluate how our year ‘went’. What could we do better or how can we be more productive in a business world where overwhelm is common place ?  

Ultimately, no matter which sector you work in, there’s always a chance that at some point you will end up feeling stressed  and overwhelmed by the deliverables required in your role. 

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Why Case Studies Are a Great Talent Attracting Strategy

 

Recruiting the best talent for your company isn’t always easy.  

While there are tools and strategies out there that help to streamline the hiring process, today’s organisations still need to overcome hurdles like skill shortages, saturated marketplaces and offers from competing companies.  

Though end-to-end talent acquisition companies can give you fewer problems to worry about, there are also other ways that you can increase your chances of finding the best recruit, without breaking your budget.  

One particularly effective strategy involves using case studies as a type of “social proof” for your business. With the right case studies, you improve your brand’s reputation, strengthen your position in your chosen sector, and make it easier to earn the trust of potential employees.  

So, what makes the case study so useful? 

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Hey Mr Client? How Good Are Your Hiring Manager’s Interview Skills?

 

Finding the perfect team is an essential part of running a successful business. Once your comprehensive recruitment strategy has delivered a collection of potential candidates to your door, it’s up to your hiring manager to filter through the applicants and find the talent that’s most suitable for your open position.  

Interviewing can be a complicated process, as it means making sure you ask all the right questions, in the right way, to give every possible employee a fair chance to ‘sell’ themselves for your role. 

Unfortunately, a lot of managers responsible for their company’s recruiting process prefer to simply “wing it”, and hope for the best.  

Since the cost of a bad hire can be astronomical – both in terms of costs, and time wasted – it’s essential to make sure that you have a solid strategy in place to bring the best possible employees into your team. Here are a few ways that hiring managers can boost their chances of success.  

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Is Your Company Culture Repelling Talent?

 

In an era of skill shortages, finding the right talent is becoming increasingly difficult for almost every sector.  If you want to attract and retain the best employees for your business, then the first thing you need to do, is finding out what matters to your potential hires. 

Interestingly, the managers who still think that higher salaries will draw in more candidates are the ones most likely to be disappointed. On the other hand, if you focus promoting company culture and “fit” when advertising your new roles, then you should capture the interest of some of the most skilled specialists in your profession.  

Today’s job applicants are looking for organisations that stand by the goals, and promise a good experience for all team members. If you can use your culture to give staff exceptional job satisfaction, then you can both recruit, and retain the top performers you need to grow.  

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